🍾 Amazon's Record Prime Day

Hey there 👋,

We’ve recently started our new community on Skool, and we’re almost at 60 members!

It’s free to join and inside we have:

• Discussion forums on everything Amazon, from listings to supply chain management.

• Classes on how to hire top talent, a roadmap to a 7 figure exit, and automation templates ($497 value).

• Events run by the SellerPlex team.

Here’s the link to our community.

All our classes are currently free to access, we will be locking some down and charging in the future.

Ok, on to this week’s top news and insights!

🍾 Amazon's Record Prime Day

Amazon's Prime Day 2024 event has set a new benchmark for online shopping, with U.S. consumers spending $14.2 billion across various e-commerce platforms during the 48-hour sale.

This is a solid 11% increase from last year, beating expectations and showing how strong online retail is.

🛍️ Key Highlights:

• Total U.S. online spending: $14.2 billion (up 11% from 2023).

• Average order size: $57.97 (up from $54.05 in 2023).

• Mobile purchases: 49.3% of total sales (18% increase).

• Back-to-school shopping: 216% increase compared to June 2024 levels.

📊 Popular Categories:

• Electronics: 61% increase, with tablets (117%), TVs (111%), and audio devices (105%) leading the charge.

• Apparel: Children's clothing up 165%, suits up 36%.

• Home goods: Small kitchen appliances up 76%, kitchenware up 25%.

While Amazon didn't disclose specific sales figures, the company reported record-breaking Prime Day revenue and highlighted the success of its AI shopping assistant, Rufus. The event also drove millions of new Prime memberships in the weeks leading up to the sale.

Link to Article →

How To Identify Product Trends On TikTok

One of our community members asked this week, “Any tips on finding trends on TikTok?”. We hear you! Here are 3 strategies for Amazon sellers o discover winning products on TikTok in 2024:

🔥 Explore TikTok's Search Page

• Use TikTok's algorithm-driven search results.

• Input product types to see top trending hashtags and videos.

• Analyze engagement levels and comments for audience interest.

🎭 Monitor Viral TikTok Challenges

• Keep an eye on challenges related to your target market.

• Challenges often boost demand for specific products.

• Participate or leverage these trends to identify winning items.

📈 Stay Updated With Emerging Trends

• Regularly explore the For You Page.

• Follow relevant hashtags for your niche.

• Identify untapped product opportunities for a competitive edge.

Link to Article →

📦 Amazon Direct Fulfillment: Quick Start Guide

Direct fulfillment is changing the e-commerce game, giving merchants more control over their supply chain and customer experience. Why it matters?

• 📦️ 87% of online shoppers consider shipping speed crucial when deciding to shop again with an e-commerce brand.

• 💸 76% of consumers surveyed ranked free shipping as one of the three most important factors in online shopping.

• 🛒 49% of consumers say same-day delivery impacts their online shopping choices.

🤔How to Sign Up for Amazon Direct Fulfillment?

1. Ensure you meet the criteria to qualify:

   • You must be an Amazon vendor (not a third-party seller).

   • Have a U.S. warehouse.

   • Ability to ship directly to customers.

2. Sign up for Direct Fulfillment on Vendor Central:

   • Log in to your Vendor Central account.

   • Navigate to the Direct Fulfillment section.

3. Provide relevant information:

   • Warehouse details.

   • Operating hours.

   • Carrier pickup times.

   • Shipping label preferences (Amazon's or your own).

4. Upload your inventory:

   • Within 48 hours, you'll receive instructions on how to upload your inventory feed to Drop Ship Central.

5. Wait for approval:

   • Amazon will review your application and inventory information.

   • You'll be notified once approved to start fulfilling orders.

6. Set up EDI or API integration:

   • Choose between Electronic Data Interchange (EDI) or API integration for order processing.

7. Start fulfilling orders:

   • Once approved and integrated, you can begin fulfilling Direct Fulfillment orders.

Link to Article →

💡 How to Improve Amazon BSR

BSR affects how much your product gets seen and sold on Amazon. These are the four essential tactics to effectively boost your BSR.

🔍 Listing Optimization: Increase your visibility by using popular keywords to create compelling product descriptions. Optimizing your listing can boost product discoverability by 40%, affecting your BSR. Keep a natural flow and prioritize user experience by avoiding keyword stuffing.

💰 Competitive Pricing: Create a pricing strategy for every product in the lineup. Avoid overpricing compared to competitors, as this can negatively impact sales and BSR. Pricing competitively can boost sales by 15-20%, directly impacting your ranking.

📸 Optimizing Images: High-quality product images are crucial. Using better visuals can boost your conversion rates by 30%, which could improve your BSR.

🎥 Video Integration: Consider adding product videos to your listings. Videos make the customer experience better and can boost purchase intent by 97%.

Sticking to these strategies can result in better BSR, more visibility, and increased sales.

Link to Article →

📈 Transform Your eCommerce Operations with SellerPlex

Are supply chain issues hampering your eCommerce growth? With SellerPlex's comprehensive Supply Chain Management services, streamline your operations and boost your profits effortlessly. Our expert team will handle everything from inventory and shipment management to supplier relations, ensuring your business runs like a well-oiled machine.

Why Choose SellerPlex?

• Free Supply Chain Audit: Identify and eliminate bottlenecks.

• Tailored Solutions: Customized strategies for your unique needs.

• Results-Driven: Tangible growth and improved efficiency.

Reclaim your time and focus on scaling your business. Learn more about Supply Chain Management Success with SellerPlex

That’s it for this issue - hit reply to let us know what you thought, otherwise we’ll see you in the community.

Cheers!

Lucas